Allscripts attempts at doing Viral Video
Friday, February 29th, 2008I don’t normally respond to the many requests from PR companies that come to me looking for coverage on this blog.
In my experience, they still have a lot to learn when engaging with bloggers in general – I agree with most of Damiens bullet points on pimping stuff.
So this Youtube short from AllScripts breaks the mold just a little bit. As someone who has professionally created this type of material – my comments relate to the medium rather than the message.
- an intriguing opening, a flaccid middle part and a strong ending.
- at just over 5 minutes it’s too long; between 2-3 minutes would have been much better, particularly with the strong messages at either end.
- with reference to the middle bits that flagged, the imagery was just overused; yes, i did like that that zooming in on the screencast, but half the time spent would have been enough. likewise with the medical records library shots.
- I didn’t see any "patients" – and maybe that’s the difference between the Irish Health System and the US Model; all of those empty clinic seats freaked me out a bit!
Overall though – nice try.