I don’t normally respond to the many requests from PR companies that come to me looking for coverage on this blog.
In my experience, they still have a lot to learn when engaging with bloggers in general – I agree with most of Damiens bullet points on pimping stuff.
So this Youtube short from AllScripts breaks the mold just a little bit. As someone who has professionally created this type of material – my comments relate to the medium rather than the message.
- an intriguing opening, a flaccid middle part and a strong ending.
- at just over 5 minutes it’s too long; between 2-3 minutes would have been much better, particularly with the strong messages at either end.
- with reference to the middle bits that flagged, the imagery was just overused; yes, i did like that that zooming in on the screencast, but half the time spent would have been enough. likewise with the medical records library shots.
- I didn’t see any "patients" – and maybe that’s the difference between the Irish Health System and the US Model; all of those empty clinic seats freaked me out a bit!
Overall though – nice try.